We’re good at talking and listening, we do a lot of that with the families we work with every day. So when it came to defining our future brand vision we started talking and listening to the people who make CFF a family of committed, like-minded and passionate people…our team, our directors and families’ comments all have helped shaped our next phase.
Our original principles, established when we started out back in 1990, remain our guiding light, but as the world changes and evolves so have we.
We’re always proud of our journey but now the future is our focus, built on a fresh set of brand values, vision and ambitions to keep doing what we do best…helping families put the fun back into family life.
Our brand will enable us to have clarity and to achieve our strategic plan to grow as an organisation, to raise the profile of CFF and the life changing impact we achieve with our families. Our brand is the guiding light for all our staff and we have a clear, loud and strong collective voice to help us work even better together.
We’re proud to share what defines our charity and establishes our framework for the future.